“In every town and village throughout the world,” said Lord Caitanya, “the chanting of My holy name will be heard.” Kṛṣṇa is not just for India. He is for everyone, because He is God. In Bhagavad-gītā He affirms, ahaṁ bīja-pradaḥ pitā: “I am the seed-giving father of all living entities” – not just the living entities in the human society, but also all other living entities, like the aquatics, the insects, the plants, the birds, and the beasts.

Everything is there in the Vedic culture, but this culture of Kṛṣṇa consciousness, which is summarized in Bhagavad-gītā As It Is, had not been preached properly. Everyone had interpreted Bhagavad-gītā in his own way, to satisfy his own whims. We are just trying for the first time to present Bhagavad-gītā as it is, and it is becoming effective. So this is not a “different role” for the Vedic culture. It is the actual role. Nobody had tried for it; therefore Kṛṣṇa had been unknown in the Western countries. But even though we have been attempting to introduce Him for only a few years, still, because it is reality, Kṛṣṇa consciousness is being accepted. So it is not a new role for the Vedic culture. The role is already there – to preach Kṛṣṇa consciousness.