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Before speaking Śrīmad-Bhāgavatam, Śukadeva Gosvāmī offered his obeisances to Kṛṣṇa with this verse. He said, “I offer my obeisances unto Him, for simply hearing of Him is subhadra, auspicious.” The entire Bhāgavatam is glorification of Kṛṣṇa, and this is glorification by Śukadeva Gosvāmī. He says that one can be perfectly purified if one either glorifies Kṛṣṇa, meditates upon Him, or simply sits before the Deity of Kṛṣṇa and sees Him, thinking, “How nicely dressed is Kṛṣṇa. How nicely dressed is Rādhārāṇī.” If one has no ability to chant or if one’s mind is so disturbed that one cannot fix it upon Kṛṣṇa, one is given this chance: “Here is the Deity. Simply see Him.” If one is engaged in the service of the Deity, there is a good chance of always seeing Him, twenty-four hours a day. While cleansing the floor of the temple, while dressing the Deity, while bathing the Deity, or while offering Him food, one will always see Him. This is the process of devotional service, but people are such fallen rascals that they do not even go see the Deity. “Oh,” they think, “what is this Deity worship? It is idol worship.” They may worship the statue of Gandhi or someone else, but when asked to come see the worship of the Deity they will say, “No, this is idol worship.”

I have seen that in Calcutta in Chaurangi Square there is a statue of Sir Asutosa Mukherji. Throughout the year the crows pass stool on his face, and the stool becomes caked on. So on one day a year the ordinary sweepers cleanse the statue with their brush in the morning, and in the evening some big men come and garland him with flowers. Then after that evening they go away, and again the next morning the crows come to pass stool on his face. So this kind of worship is accepted – sweeping the face of Sir Asutosa Mukherji with the municipal brush – but if we install the Deity of Kṛṣṇa and worship Him nicely, people will say that this is idol worship.

So people are embarrassed by being entangled in avidyā, ignorance, and the method by which to educate them and rescue them from the clutches of this ignorance is devotional service. As explained by Śukadeva Gosvāmī, one may chant the name of Kṛṣṇa or meditate upon Kṛṣṇa, or if one cannot meditate one may simply sit down and see Kṛṣṇa. Even a child can see, “Here is Kṛṣṇa. Here is Rādhārāṇī.” Even a small child or even an animal can do this and benefit, or if one is more intelligent one may offer prayers, and if one is expert and has been trained by a spiritual master one may perform appropriate worship.

Christians and Muslims are also Vaiṣṇavas, devotees, because they offer prayers to the Lord. “O God,” they say, “give us our daily bread.” Those who offer this prayer may not know very much and may be at a lower stage, but this is a beginning, because they have approached God. Going to a church or mosque is also pious (catur-vidhā bhajante māṁ janāḥ sukṛtino ’rjuna). Therefore those who begin in this way will one day become pure Vaiṣṇavas. But the atheistic propaganda that one should not go to a church, temple, or mosque is very dangerous to human society.

One may not be very advanced, but one should try at least to do something to understand God. A child is sent to school, and although he may simply learn ABCD, if he is interested he may one day become a very good scholar. Similarly, one day a pious man may become a pure devotee. Why should one give up religion altogether, become completely secular, and simply open a factory in which to manufacture nuts and bolts and work very hard and drink, and eat meat? What kind of civilization is this? It is because of this so-called civilization that people are suffering.

It is by ignorance that people think that by opening factories they will be happy. Why should they open factories? There is no need. There is so much land, and one can produce one’s own food grains and eat sumptuously without any factory. Milk is also available without a factory. The factory cannot produce milk or grains. The present scarcity of food in the world is largely due to such factories. When everyone is working in the city to produce nuts and bolts, who will produce food grains? Simple living and high thinking is the solution to economic problems. Therefore the Kṛṣṇa consciousness movement is engaging devotees in producing their own food and living self-sufficiently so that rascals may see how one can live very peacefully, eat the food grains one has grown oneself, drink milk, and chant Hare Kṛṣṇa.

The process of Kṛṣṇa consciousness should be very vigorously propagated all over the world. Simply by seeing the Deity or simply by joining in chanting of the Hare Kṛṣṇa mantra, people will derive tremendous benefit. If one performs kīrtana, chanting, one will be able to think of Kṛṣṇa. One may think, “I danced for two hours and chanted Hare Kṛṣṇa. What is the meaning of this?” This is smaraṇa, thinking of Kṛṣṇa. One may even think, “I foolishly chanted ‘Kṛṣṇa, Kṛṣṇa’ for two hours.” But that also is smaraṇa. Because the Kṛṣṇa consciousness movement is spreading, people are purchasing our books about Kṛṣṇa. Because they are curious they say, “What is this Kṛṣṇa? Let us see the book.” Then they immediately see a picture of Rādhā and Kṛṣṇa, and if they open the book they will see more. In the book there are many prayers glorifying Kṛṣṇa. So some will hear about Kṛṣṇa, and others will read, and if they are fortunate enough they will become Kṛṣṇa conscious and engage in the worship of the Deity. These methods of devotional service – hearing, chanting, remembering Kṛṣṇa, and so on – are so perfect that as soon as one takes to them (either all of them, some of them, or even one of them) one becomes purified. Therefore Śukadeva Gosvāmī prays, “I offer my worship to the Supreme Personality of Godhead, for simply by remembering Him, simply by glorifying Him, or simply by seeing Him, so many benefits follow.”

Śukadeva Gosvāmī is one of twelve important spiritual authorities, and these are the authorities we must follow (mahājano yena gataḥ sa panthāḥ). He affirms that by performing these methods of devotional service one will be cleansed of material contamination. When? Sadyaḥ: immediately, without waiting. This is the great benefit of the Kṛṣṇa consciousness movement.