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“According to their karma, all living entities are wandering throughout the entire universe. Some of them are being elevated to the upper planetary systems, and some are going down into the lower planetary systems. Out of many millions of wandering living entities, one who is very fortunate gets an opportunity to associate with a bona fide spiritual master by the grace of Kṛṣṇa. By the mercy of both Kṛṣṇa and the spiritual master, such a person receives the seed of the creeper of devotional service.” (Caitanya-caritāmṛta, Madhya 19.151) Only a fortunate living entity gets the opportunity to associate with Kṛṣṇa and Kṛṣṇa’s devotee, and in this way he gets the seed of devotional service, the chanting of the Hare Kṛṣṇa mantra, and then his life becomes sublime.

Kuntīdevī, therefore, is pointing our attention toward Kṛṣṇa, the Supreme Person, who is alakṣya, invisible to all. Who is that invisible person? Here – Kṛṣṇa. “Oh, Kṛṣṇa,” one may say. “There are so many Kṛṣṇas.” Therefore Kuntīdevī says, “I am offering my prayers to Vāsudeva, the son of Vasudeva.” “There are many Vāsudevas.” “No. Nanda-gopa-kumārāya: I am praying to the foster son of Mahārāja Nanda.” In this way, three times she points out, “Here is Kṛṣṇa.”

Kṛṣṇa officially takes birth as the son of Devakī and Vasudeva, but in His childhood He enjoys the company of mother Yaśodā and Nanda Mahārāja. This is Kṛṣṇa’s pastime. Ānanda-līlāmaya-vigrahāya: Kṛṣṇa’s pastimes are all jubilant. Ānanda-mayo ’bhyāsāt (Vedānta-sūtra 1.1.12): He is by nature full of bliss. We shall never find Kṛṣṇa unhappy. Kṛṣṇa is always happy, and whoever associates with Him is also happy. Therefore He is known as Govinda. The word go means “senses.” We are looking for sense gratification, and if we associate with Kṛṣṇa we shall enjoy our senses abundantly, just like the gopīs who are dancing with Kṛṣṇa. Thus there is no scarcity of sense gratification, but this sense gratification in association with Kṛṣṇa is not gross sense gratification; rather, it is the spiritual sense gratification enjoyed in the spiritual world. Ānanda-cin-maya-sad-ujjvala-vigrahasya. That ānanda, or pleasure, is not the third-class ānanda we enjoy with our bodily senses. Such bodily enjoyment is not ānanda but illusion. We are thinking, “I am enjoying,” but that ānanda is not factual, because we cannot enjoy this material pleasure of the senses for long. Everyone has experience that this material pleasure comes to an end. Spiritual enjoyment, however, does not end; rather, it increases. That is the difference. Ānanda-cinmaya-sad-ujjvala-vigrahasya govindam ādi-puruṣaṁ tam ahaṁ bhajāmi (Brahma-saṁhitā 5.32). Therefore we have to associate with Govinda.

Here also it is said, govindāya namo namaḥ: “I offer my respectful obeisances to Govinda.” The Kṛṣṇa consciousness movement is so sublime that it puts one directly in contact with Govinda. The worship of the Deity of Kṛṣṇa in the temple is also direct contact with Govinda. Śrī-vigrahārādhana-nitya-nānā-śṛṅgāra-tan-mandira-mārjanādau (Śrī Gurv-aṣṭaka 3). The vigraha, the Deity of Kṛṣṇa, appears by Kṛṣṇa’s mercy. Because Kṛṣṇa is alakṣya, invisible, He becomes visible to give us the facility to see Him. It is not that Kṛṣṇa is stone, wood, or metal. Kṛṣṇa is always Kṛṣṇa, but because we cannot see anything beyond material elements like wood, stone, and metal, He appears in a form made of these elements. But He is neither wood, metal, nor stone. When we associate with the Deity, we associate with Kṛṣṇa personally. Because Kṛṣṇa is invisible, He very kindly takes a form that is visible to us. This is Kṛṣṇa’s mercy. Do not think, “Oh, here is a stone Kṛṣṇa.” Kṛṣṇa is everything, and therefore Kṛṣṇa is stone also, but He is not the kind of stone that cannot act. Even in the form of stone or metal, Kṛṣṇa can act as Kṛṣṇa, and one who worships the Deity will perceive that. Svayam eva sphuraty adaḥ. The Deity, although apparently stone, may speak with a devotee. There are many instances in which this has happened.

I am very pleased, therefore, when my disciples nicely dress the Deity, offer the Deity nice foodstuffs, and keep the temple very clean. Śrī-mandira-mārjanādau. Mārjana means “cleansing.” Whether one dresses Kṛṣṇa or cleanses the temple, the spiritual benefit one receives is the same. Don’t think, “I am only a cleanser, and he is a dresser.” No, the person who is dressing the Deity and the person who is cleansing the temple are the same because Kṛṣṇa is absolute. Therefore, one should engage in Kṛṣṇa’s service in any way, and one’s life will be successful. This is the Kṛṣṇa consciousness movement.

By the grace of Kuntīdevī we can understand that Kṛṣṇa, Vāsudeva, is the Supreme Personality of Godhead. The word vāsudeva also indicates that the Lord is understood when one comes to the platform of pure goodness, which is also called vasudeva, or viśuddha-sattva. Sattvaṁ viśuddhaṁ vasudeva-śabditam (Bhāgavatam 4.3.23). To understand the Supreme Lord, we must first come to the platform of sattva, goodness, but goodness here in the material world is sometimes contaminated by the lower qualities ignorance and passion. By hearing about Kṛṣṇa, however, one comes to the platform of pure goodness. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. We should try to hear and chant about Kṛṣṇa always, twenty-four hours a day, and in this way the dirty things will be cleansed from our hearts. It is not that one should only attend a bhāgavata-saptāha, an official reading of Śrīmad-Bhāgavatam for seven days. That is another form of exploitation. In the Bhāgavatam it is said, naṣṭa-prāyesv abhadreṣu nityaṁ bhāgavata-sevayā. The word nityam means “daily” or “twenty-four hours a day.” One should always read Śrīmad-Bhāgavatam and carry out the order of one’s spiritual master. The word bhāgavata may refer either to the spiritual master or to the book Śrīmad-Bhāgavatam. So one should always serve the person bhāgavata or the book Bhāgavata. Bhagavaty uttama-śloke bhaktir bhavati naiṣṭhikī. Then one will be fixed immovably (naiṣṭhikī) in devotional service to the Supreme Personality of Godhead.

In this way, one should realize the benefits of the Kṛṣṇa consciousness movement by the prescribed spiritual process and try to distribute these benefits to other people. To awaken the dormant Kṛṣṇa consciousness of others is the greatest welfare activity in the world. We can actually see that devotees who were not Kṛṣṇa conscious four or five years ago have been awakened and are now Kṛṣṇa conscious. Similarly, others can be awakened also. There is no difficulty. The process is the same.

By following in the footsteps of devotees like Kuntī, we shall be able to understand Kṛṣṇa’s identity. For example, we may ask a person’s identity by asking, “What is your father’s name?” So Śrīmad-Bhāgavatam presents God with His father’s name, His mother’s name, and even His address. We are not impersonalists with a vague idea of God. If one takes advantage of the Kṛṣṇa consciousness movement, one can understand God perfectly and completely.